Privacy Policy

MUZLIVE Inc. (hereinafter referred to “Company) has complied and would comply with the personal information protection regulations under the related laws and regulations that information and communication service providers shall comply with including the Personal Information Protection Act, the Act on Promotion of Information and Communications Network Utilization and Information Protection, etc., the Protection of Communication Secrets Act, and the Telecommunications Business Act and is making best efforts to protect the rights and interests of users by establishing the privacy policy.

In accordance with Article 30 of the Personal Information Protection Act, the Company establishes and discloses the privacy policy to protect the personal information of data subjects and to handle related grievances promptly and smoothly as follows. Unless otherwise separately described herein, it applies to all personal information files processed by the Company. However, if any separate privacy policy is enacted and implemented in other service platforms directly operated by the Company for processing of the Company’s business affairs, it shall be followed and posted on the website operated by the applicable platform.

This Privacy Policy shall come into effect from October 4, 2024.

Article 1 (Purpose of Collection/ Use of Personal Information)

The Company ('www.kitbetter.com' hereinafter 'kitbetter.com') collects the minimum personal information required in the process of sign-up, service, use of customer center, event participation, fax/phone inquiries, etc. and should obtain consent to it by giving a notice in advance.

The Company processes personal information for the purposes as described below. The personal information to be processed shall not be used for purposes other than those below and, if the purpose of use is changed, the Company would take necessary measures such as obtaining separate consent in accordance with Article 18 of the Personal Information Protection Act.

• Website sign-up and management
  • Personal information is processed for the purpose of confirming the intention to sign up as a website member (hereinafter referred to as “member”), identifying and verifying the identity according to the membership service, maintaining and managing membership, preventing illegal use of services, various public notification and notices, and handling grievances.
• Providing goods or services
  • Personal information is processed for the purpose of delivering goods, providing services, providing contents, and customized services.
• Use in marketing and advertising
  • Personal information is processed for the purpose of developing new services (products), providing customized services, event/advertising information and participation opportunities, providing services according to demographic characteristics, posting advertisements and so on.
• Service improvement, etc.
  • Service use records, IP addresses, cookies, connected device model names, OS information, etc. are automatically generated and collected, and used for prevention of illegal use of the service, confirmation of use history, access frequency and usage statistics, handling of customer inquiries, service improvement, etc.
• The company provides a social login feature through Google and Apple to simplify membership registration and service usage. The company collects the following personal information:
  • Email address, Name, Profile picture, Any other relevant data provided through Google or Apple
  • Purpose of Use: Membership registration and login via the social login feature, identity verification, and providing customized services.
  • Retention Period: 3 months after membership withdrawal or as specified by relevant laws.

Article 2 (Processing and Retention Period of Personal Information)

The Company shall destroy the personal information of the data subject without delay when the purpose of collection/use of personal information, such as membership withdrawal, is achieved. However provided, personal information of members shall be retained for each of the reasons and periods below exceptionally:

• Internal policy of the Company
  • Prevention of re-signup by bad users, prevention of illegal use, billing of charge to customers who failed to pay for the service, and response to other complaints.
    • Retention period: 6 months after membership withdrawal (However, when payment is made in full in case of unpaid billing and when the complaint is resolved in case of responding to complaints)
    • Retained information: ID, name, e-mail, mobile phone number, encrypted identification information (CI), date of sign-up and withdrawal
• When the data subject directly requests preservation of personal information or when the Company obtains the consent of the data subject individually
  • Retention period and information: Retained for the applicable period only for items/periods for which the data subject's request or consent was obtained
• When it is decided to preserve without a consent of the user in accordance with laws and regulations.

• In accordance with the Personal Information Validity Period System, the Company informs members who have not used the service for 1 year at least 30 days before the expiration date and separately stores personal information and destroys the personal information separately kept without delay after 4 years.

Article 3 (Use of Collected Personal Information and Provision to Third Parties)